Piggie

Saving money is rarely fun, especially for young people saving toward something as simple as a day out with friends. Piggie needed a brand and product that made the process feel like part of the adventure, not a chore standing in its way.

I designed the branding and app around shared goals: choosing an activity, inviting friends, and saving small amounts together toward one clear reward. The visual identity had to feel playful and motivating at every step, turning saving into something people actually want to open the app for.

The result is a saving experience that feels social and rewarding rather than restrictive, helping young people turn small, shared contributions into real memories.