Gambaru

Gambaru karate club branding design featuring bold logo and illustration for Shotokan Karateclub in Lier
Client Shotokan Karateclub Gambaru
Services RebrandingBrand Applications
Year 2023
The challenge

Gambaru's existing identity no longer matched the energy of the club. Members and instructors deserved a visual identity that actually looked like the strength and discipline the sport is built on.

The approach

I rebranded the club's logo and visual identity from the ground up, and designed a custom illustration for the club's sweaters and hoodies that captures the fighting spirit the name Gambaru ('try your hardest') is meant to represent.

The result

The result is a bolder, more energetic identity that members are proud to wear on and off the mat, reflecting the renewed spirit of the club.

Before Gambaru, before the rebrand
After Gambaru, after the rebrand

"Mauro captured exactly what Gambaru is about: strength, discipline, and a bit of fighting spirit. As instructors, we finally have a logo that says who we are, and our members were just as proud to wear it from day one."

The Senseis — Shotokan Karateclub Gambaru
MVDF Studio, Brand Identity Designer badge

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