Gambaru
Gambaru's existing identity no longer matched the energy of the club. Members and instructors deserved a visual identity that actually looked like the strength and discipline the sport is built on.
I rebranded the club's logo and visual identity from the ground up, and designed a custom illustration for the club's sweaters and hoodies that captures the fighting spirit the name Gambaru ('try your hardest') is meant to represent.
The result is a bolder, more energetic identity that members are proud to wear on and off the mat, reflecting the renewed spirit of the club.
"Mauro captured exactly what Gambaru is about: strength, discipline, and a bit of fighting spirit. As instructors, we finally have a logo that says who we are, and our members were just as proud to wear it from day one."
The Senseis — Shotokan Karateclub Gambaru