Comop

Gym-goers lose motivation fast when progress feels invisible and workouts feel solitary. Comop needed a brand and product that made consistency feel social and rewarding, not like one more thing to track alone.

I designed the branding, web presence, and app around community and small wins: a QR-based gym access system, challenges and credits that build toward real rewards, and a tiered leaderboard that keeps competition friendly rather than discouraging. The visual identity had to feel energetic and approachable across every one of those touchpoints.

The result is a fitness app that turns individual gym visits into a shared experience; members stay motivated by challenges and rewards instead of willpower alone, with a brand that feels consistent from the gym's QR code to the leaderboard.