Eyed
Client
Eyed Clothing
Services
BrandingBrand Applications
Year
2020
The challenge
Founded during the pandemic, Eyed Clothing needed to become something more than a passing idea: a brand people would actually want to wear and believe in, built at a time when most people were focused on getting through the day, not on style.
The approach
I designed the full identity from the ground up: graphics for T-shirts, hoodies, and sweaters, and the website to bring it all together. Every design decision was driven by a single goal: turning a positive idea born out of a difficult time into something people would genuinely want to be seen wearing.
The result
Eyed Clothing became a real, wearable source of pride rather than just a pandemic project: proof that a brand built from a simple positive intention can hold up as an actual product line.
