Angler Zero
Angler Zero came in with a logo that was still just a concept: an idea with real potential, but never properly finished or built out. On top of that, they needed a website that could speak to different audiences at once while laying out everything they offer in a way that actually made sense.
I started with a close analysis of the existing logo concept, refining and optimizing it into a set of proper lockups ready to build a brand around. From there, I moved into the website itself: developing the creative concept, structuring the content, and guiding the build through to execution.
The result is a logo that finally holds its own, and a website built around one clear idea: a descent into the deep that mirrors how Angler Zero brings light to complex software problems. It's live now at anglerzero.com, guiding different audiences straight to what they need.
"What stood out was how much Mauro brought to the table beyond what we asked for: he explored extra directions just to make sure we were making the right call. We could lean on his expertise throughout the whole process, and we're happy with where we landed."
Angler Zero team
