Flowwise
Kim came to me with a logo that had outgrown its usefulness: too limited to build anything further on, and saying little about who Flowwise actually is. As a supply chain consultant guiding logistics companies through complex change, Kim needed a brand that felt as reliable and expert as the work itself.
Flow for the movement and efficiency Flowwise brings to logistics, wise for the expertise steering it there: the name set the direction from day one. Kim and I built out from there together, working stage by stage: first mapping out what the brand needed to say and stand for, then developing the identity around it, before finally shaping that into the visual system itself.
The result is a brand that finally says what Flowwise actually does: guide logistics companies from complex to clear, with the tagline doing exactly that in three words. It's a name and identity Kim can now build every future application on, from business cards to client presentations.
"I honestly didn't know what to say when I saw the final result, I recognized myself completely in the branding, and the visual work behind it blew me away. Mauro kept me involved and excited at every step, which made the whole process as good as the outcome."
Kim — Founder, Flowwise
