Deliverol
The challenge
Aperol wanted to bring the ritual of Aperol Spritz hour beyond the terrace, straight to people who weren't already at a bar, without losing the warmth and spontaneity that makes the aperitivo moment feel special.
The approach
I designed Deliverol as an out-of-home activation that brings the Aperol experience directly to the audience: a mobile, branded presence built to feel like a spontaneous invitation rather than a delivery service, with the visual identity doing the work of signaling that golden hour has arrived.
The result
The result is a memorable, on-brand street-level interaction that puts Aperol in front of people at exactly the moment the brand is about, turning an ordinary afternoon into an impromptu golden hour.
