Competitor Parodies
The challenge
Repair services are a hard sell: nobody gets excited about needing their appliance fixed. Vanden Borre needed a way to make its repair service memorable without the tone feeling like a typical, forgettable service ad.
The approach
I built the campaign around playful parodies of competitors, using humor to highlight what actually sets Vanden Borre's repair service apart. The concept and execution leaned into comedy so the message would land, and stick, without feeling like a hard sell.
The result
The result is a TV campaign that makes an unglamorous service genuinely entertaining, turning 'we repair what we sell' into something people actually want to watch.
