OVK | ACTIVATION

Created by me

Waze Child Directions is a creative activation designed for OVK — an initiative that transforms GPS navigation into an emotional awareness tool. Instead of standard directions, users hear the voices of missing children guiding them to their destination. This concept connects everyday driving to a meaningful cause, reminding users of the importance of visibility and empathy. By combining innovation and purpose, this project brings technology and storytelling together to inspire awareness and action.